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Social Responsabidade

The social responsibility presents itself as an increasingly important issue in the behavior of organizations, exerting impacts on objectives, strategies and the very meaning of the company.

The term "social responsibility" always contains the idea of ​​accountability: one must justify their own actions towards others. However the company is not just exclusively in capital, and without natural resources and people, it does not generate wealth, does not satisfy human needs, does not provide the progress and does not improve the quality of life. Yes, the company operates in a social setting.

According to the Ethos Institute, one of the main institutions responsible for spreading the concept of social responsibility in Brazilian society, is the ethical attitude of the company in all its activities. Refers to the company's interactions with employees, suppliers, customers, shareholders, government, competitors, environment and community. The precepts of social responsibility can mark, including all corporate political activity.

Currently, the intervention of several social organizations requires a new approach, based on ethical values ​​that promote the sustainable development of society as a whole. Means a change of attitude, a perspective of business management with a focus on quality of relationships and generating value for all. It is important to emphasize that social responsibility is still a growing process in various countries around the world and especially in Brazil.

The issue of participation of private enterprises in solving public needs is on the agendas of current discussions. Although some argue that the responsibility of private companies in the public area is limited to the payment of taxes and compliance with laws, growing arguments that its role can not be restricted to that. Socially responsible companies are those that seek the differential.

Since its inception the IMAGINARTE CULTURAL MARKETING & EVENTS established cooperative relations with business entities and social movement, which contributed greatly to a position conscious and participatory setting up for this clipping SOCIAL RESPONSIBILITY, initiatives and partnerships within the public power, with associations and organizations representing community and organized movements.

Events such as "A Dream of Christmas" (visits to hospitals on Christmas Eve), "Apalhaxonados per Child" (activities aimed at children) and the program Imaginarte to combat child malnutrition (donations for food fortification targeted at children and the elderly) are signals that serve the call for new partnerships and new relationships between capital and society. At the same time it allows the company (While set of individuals), an effective exercise of humanization and awareness in the daily construction of a more just and caring.

Division of Marketing

Social Responsibility is Not Philanthropy

The socio-economic transformations of the last 20 years have profoundly affected the behavior of companies so far accustomed to the pure and exclusive of profit maximization. On the one hand the private sector has increasingly prominent place in the creation of wealth, on the other hand, is well known that with great power comes great responsibility. Due to the existing creative ability, and financial and human resources already available, companies have an intrinsic social responsibility.

The idea of ​​corporate social responsibility in business is. therefore relatively recent. With the emergence of new demands and pressure for greater transparency in business, companies are forced to adopt a more responsible in their actions.

Unfortunately, many people still confuse the concept with philanthropy, but the reasons behind this paradigm not only of interest to social welfare, but also involve better business performance and hence higher profitability. The pursuit of corporate social responsibility has roughly the following characteristics:

  • It is plural. Companies should not only satisfaction to its shareholders. Quite the contrary. The market must now be accountable to employees, the media, government, the nongovernmental sector and environmental and, ultimately, the communities with which it operates. Companies stand to gain the inclusion of new social partners in their decision-making processes. A more participatory dialogue not only represents a change in behavior of the company, but it also means greater social legitimacy.
  • Is distributive. Social responsibility in business is a concept that applies to the entire production chain. Not only the end product should be evaluated by environmental or social factors, but the concept is of common interest and therefore should be disseminated throughout any production process. Like consumers, companies are also responsible for its suppliers and must enforce their codes of ethics to the products and services used during their production processes.
  • It is sustainable. Social responsibility goes hand in hand with the concept of sustainable development. A responsible attitude towards the environment and society, not only guarantees no shortage of resources, but also extends the concept on a broader scale. Sustainable development not only refers to the environment, but by the strengthening of durable partnerships, promotes the company's image as a whole and ultimately leads to growth oriented. A sustainable approach is preventive in nature and enables the prevention of future risks, such as environmental or legal proceedings.
  • It is transparent. Globalization brings with it demands for transparency. No longer are enough for us more than the books. Companies are gradually forced to disclose their social performance and environmental impacts of their activities and measures taken for prevention of or compensation for accidents. Accordingly, companies will be required to publish annual reports, where their performance is measured in many different possible arrangements. Many companies already do on a voluntary basis, but many predict that social and environmental reports will be compulsory in the near future.

Much of the debate on corporate social responsibility has already been developed around the world, but Brazil has made great strides towards the professionalization of the sector and the quest for social inclusion strategies through the private sector.

Responsibility Social.com - Cynthia Ribeiro


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